Acquired brain injury ireland personalised bulk mailer packs
about the pack
Our friends in Acquired Brain Injury Ireland have been rebuilding lives after brain injury andempowering people to live to their full potential for more than two decades. They rely almost entirely on public donations to fund their essential work and fundraising packs are an essential part of their marketing materials to raise donations from their members and wider audience.
We started working with ABII a number of years ago on a wide variety of materials. In this case study we are looking at their annual “Bake for Brain Injury” pack. Did you know that baking can support development and recovery for Brain Injury Survivors? That’s why this project is near and dear to all in ABII.
For the “Bake for Brain Injury” pack, we designed and printed a personalised A4 pack that included; C4 Envelope, Custom money box, A4 personalised posters, A4 personalised letter and an A5 information and recipe booklet. This pack was sent via An Post with Ceadúnas postage mark.
As we have worked with the ABII team for a number of years now, we know their style and preferences, and with this have refined the process.We were able to twin the campaign with digital assets for their social media channels running alongside the mailer pack to great success, making us a one stop shop for print and digital solutions in this case.
The design was set up so that all materials work as one cohesive piece as well as on their own using ABII’s blue brand colouring as the main colour scheme with a hint of the brand red for their “let’s raise some dough!” call to action.
Being part of such a flagship fundraiser for such a wonderful foundation is a real honour for the Lighthouse Design and Print team, especially seeing first hand how it benefits ABII’s service users. It is therefore our highest priority to be able to provide the best design and print package in the most affordable way possible, ensuring that our client gets the best value for money without compromising on their wants for the campaign.
Our Approach
As we have worked with the ABII team for a number of years now we understand their design and print needs inside and out. Building the look over all was just an extension of the brand and work we have done with them in the past, keeping the design fresh and new whilst still tying in with their overall “look”. The look and feel of the pack had to be on brand and sensitive to the material it is covering. The materials also have to serve a very functional purpose and be accessible to people affected by an acquired brain injury. We designed all print and digital materials with this in mind.
What we deliver
With this project, we Designed and Printed a large volume A4 mailer pack accompanied by a digital campaign for social media and email blasts with cohesive look and feel across all media making us a one stop shop for all ABII’s needs. The pack contained; C4 Envelope, Custom money box, A4 personalised posters, A4 personalised letter and an A5 information and recipe booklet. This pack was sent via An Post with Ceadúnas postage mark taking any set up hassle out of the equation for ABII.
